LTTA 1 (Learning, Teaching, Training Activities)

for *DIGINV project* (2018-1-IT02-KA204-048171)

Bevagna, Italy

14-18 January 2019

First LTTA (Learning, Teaching, Training Activities) for *DIGINV project* (2018-1-IT02-KA204-048171) was held i in Bevagna, Italy, on the 14-18th January 2019. The program of the LTTA 1, was offered for cultural operators from Croatia, Cyprus, Hungary, Malta and Italy in order to prepare them on the methodology of digital invasions.

DIGINV project, aims to exchange best practices for the involvement of citizens in the dissemination enhancement and care of cultural heritage using an innovative methodology based on the use of new communication technologies.

During the different days of the training activities, cultural operators participated in several workshops conducted by Marianna Marcucci from Invasioni Digitali and organized by the Municipality of Bevagna, project coordinator. The LTTA included the following modules:

• Web e Social Media Marketing.
• Audience Engagement and Gaming How to engage digital communities.
• How to organize a Digital Invasion.

In addition to the workshops, cultural operators explored different towns such as Assisi and Foligno, located in the Umbria Region. They had the chance to visit the most important monuments and walk around the through the streets of these beautiful towns.

Finally, Digital Invasion was carried out in Bevagna. Participants were dressed with special costumes typical of the town during the medieval festival “Mercato delle Gaite”, and they discovered the most significant places and medieval workshops, such as candle and paper making, painting and silk thread spin. They experienced how to prepare and account for different activities when organizing a digital invasion.

At the end of the event, participants had tools to engage digital communities,using social networks to promote a travel destination and advertise, and they were able to prepare a digital invasion in their home countries.

At the end of the workshop some of the participants shared their experience in the Facebook page: https://www.facebook.com/DIGINV/

#DIGINV #DIGINVBevagna